Monday, November 21, 2005

Monday Challenge - Who Would YOU Protect?

If you were DC's legal counsel, and they, in 2005, only had enough money to file a federal trademark claim on ONE of the following two characters (for use in merchandise, etc.), which one would YOU protect?





Blogger Craig said...

Supergirl. Sex sells.
Then again.... There are a lot of gay (and loyal) comic book readers out there. Hmmmm

11/21/2005 10:33 AM  
Blogger David C said...

Definitely Supergirl, which is a far more marketable and valuable name. Wanna sell stuff to kids? Superman will work just as well as Superboy, if not better, for boy-type kids, but neither appeals all that much to girls.

I remember, for instance, seeing that at one point, they came very close to putting out a line of girl-oriented action figures - a la the then-popular She-Ra series. It was to feature Wonder Woman a bunch of original characters, and possibly Supergirl too, though I'm not certain of that.

Anyhow, you don't get those sorts of untapped options from Superboy.

And you can market the Superboy character quite easily without ever using the Superboy name, even when you *do* own it, as DC is doing quite profitably with *Smallville*.

11/21/2005 2:43 PM  
Blogger Pól Rua said...

My first inclination is 'neither'.
Part of the reason they were written out in the original Crisis was that they made the 'last survivor of Krypton' thing a moot point, and made the character less special.

However, if I had to keep one, I'd keep Supergirl, because heaven knows, we want girls to read comics, and there are lots of (especially very young) would-be comics readers who think she's keen.

11/23/2005 3:56 AM  
Blogger joncormier said...

I'd have to say Supergirl just because I want to hold her up to a lightbulb and see if I can see through her abdomen.

After that's done I'd probably get bored and wished I had someone to drink super beers with and regret not saving superboy.

11/24/2005 11:13 AM  

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